Product Marketing Specialist
4 days ago
About King Deux Search & Consulting
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Apply now as a Product Marketing Specialist - APAC in FMCG, responsible for maximizing brand potential through innovative marketing strategies.
This role focuses on developing effective trade marketing concepts that translate brand values into actionable strategies for offline and online channels, ensuring strong brand loyalty and consumer engagement.
Key Responsibilities:
- Contribute to strategic planning for the APAC Global Travel Retail (GTR) region and develop comprehensive annual marketing strategies for domestic markets and GTR key accounts.
- Act as a marketing consultant for stakeholders, identifying market opportunities, crafting strategies to achieve business objectives, and collaborating with HQ Marketing teams.
- Focus on brand education initiatives for retailers and consumers to enhance product understanding and loyalty.
- Monitor and evaluate marketing performance to ensure effectiveness and alignment with strategic goals.
- Organize key consumer tasting events for premium long-filler cigars in collaboration with Country Managers across the Asia Pacific and GTR.
- Oversee daily marketing operations targeting consumers, retailers, operators, and distributors, increasing brand trial and awareness through visibility at points of sale, promotions, and activations.
- Manage the marketing budget and track success using key performance indicators.
Requirements:
- Bachelor's degree in Business Administration with a focus on Marketing and Sales or equivalent.
- Minimum 5-7 years of experience in marketing or trade marketing, focusing on brand and product management within the FMCG sector.
- Hands-on experience in trade marketing, product management, and brand management.
- Proven ability to manage multiple brands effectively and drive growth.
- Strong communication abilities in English and Cantonese with experience managing internal and external stakeholders.
The estimated salary for this position is around $80,000 per year, depending on location and experience. We offer a dynamic work environment and opportunities for professional growth.
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