Brand Marketing Specialist
1 month ago
Job Posting Details
The Hong Kong University of Science and Technology (HKUST) is seeking a highly skilled individual to join the Public Affairs and Communications Unit in building a strong international brand.
About Us:
HKUST is a world-renowned research institution committed to academic excellence, innovation, and community engagement. Our team is dedicated to creating a positive impact through effective marketing strategies.
Role Overview:
This role will play a key part in developing and executing holistic marketing strategies to reach our target audience, build our brand image, and drive marcom and digital branding initiatives.
Duties Include:
- Developing and executing brand and marketing strategies to achieve set objectives;
- Cross-team collaborations for various brand-building campaigns and events;
- Developing, managing, and updating relevant University guidelines to ensure brand consistency;
- Leading creative marcom development for desired responses;
- Measuring and reporting performance of all marketing campaigns;
- Monitoring latest trends and marketing best practices;
- Managing the overall Team budget;
- Being adaptive and responsive to emerging requirements from the Team as the needs arise.
Requirements:
We are looking for applicants with a bachelor's degree or above in brand, marketing, communications, or related disciplines, and 8 to 10 years or more of post-qualification work experience in developing original ideas and executing brand campaigns.
Key Skills and Qualifications:
We require excellent command of spoken and written English and Chinese (including Putonghua), sound IT skills, strong analytical skills partnered with a creative and innovative mindset, result-oriented thinking, and a proven track record of excellent understanding of the full marketing mix.
Benefits:
We offer a competitive salary range estimated at HKD 600,000 - HKD 800,000 per annum, commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.
Why Join Us:
HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect. We strive to create a positive work environment that fosters collaboration, creativity, and growth.
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