Brand Marketing Specialist

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China The Hong Kong University of Science and Technology Full time

Job Posting Details

The Hong Kong University of Science and Technology (HKUST) is seeking a highly skilled individual to join the Public Affairs and Communications Unit in building a strong international brand.

About Us:

HKUST is a world-renowned research institution committed to academic excellence, innovation, and community engagement. Our team is dedicated to creating a positive impact through effective marketing strategies.

Role Overview:

This role will play a key part in developing and executing holistic marketing strategies to reach our target audience, build our brand image, and drive marcom and digital branding initiatives.

Duties Include:

  • Developing and executing brand and marketing strategies to achieve set objectives;
  • Cross-team collaborations for various brand-building campaigns and events;
  • Developing, managing, and updating relevant University guidelines to ensure brand consistency;
  • Leading creative marcom development for desired responses;
  • Measuring and reporting performance of all marketing campaigns;
  • Monitoring latest trends and marketing best practices;
  • Managing the overall Team budget;
  • Being adaptive and responsive to emerging requirements from the Team as the needs arise.

Requirements:

We are looking for applicants with a bachelor's degree or above in brand, marketing, communications, or related disciplines, and 8 to 10 years or more of post-qualification work experience in developing original ideas and executing brand campaigns.

Key Skills and Qualifications:

We require excellent command of spoken and written English and Chinese (including Putonghua), sound IT skills, strong analytical skills partnered with a creative and innovative mindset, result-oriented thinking, and a proven track record of excellent understanding of the full marketing mix.

Benefits:

We offer a competitive salary range estimated at HKD 600,000 - HKD 800,000 per annum, commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.

Why Join Us:

HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect. We strive to create a positive work environment that fosters collaboration, creativity, and growth.



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