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Marketing and Brand Development Specialist

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time

Design Your Future at PVH

POSITION SUMMARY:

  • Assist with planning and executing the brand's social, digital, and retail marketing activities by coordinating efforts with cross-functional teams.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

This position is responsible for supporting the development and implementation of integrated marketing strategies to drive business growth, enhance brand awareness, and improve customer engagement.

KEY RESPONSIBILITIES:

  • Develop and execute marketing campaigns across social media, digital, and retail channels to reach target audiences.
  • Collaborate with the e-commerce team to maintain website content, layouts, and ensure alignment with brand standards.
  • Manage relationships with vendors, agencies, and external partners to deliver marketing initiatives and events.
  • Analyze metrics and evaluate the effectiveness of marketing campaigns to inform future strategies.
  • Work with internal teams, including Retail Operations and Visual Merchandising, to achieve business objectives.
  • Develop and maintain brand social calendars and media plans to ensure consistency and alignment with business goals.

KEY COMPETENCIES:

  • Excellent communication and interpersonal skills to effectively collaborate with diverse stakeholders.
  • Strong analytical and problem-solving skills to drive marketing performance and improvement.
  • Proactive and adaptable approach to work in a fast-paced environment with changing priorities.
  • Ability to work independently and as part of a team to achieve business objectives.

QUALIFICATIONS & EXPERIENCE:

  • Minimum 4 years of experience in digital and retail marketing, with a focus on media planning, social planning, and data analysis.
  • Excellent English language skills, including writing, speaking, listening, and reading.
  • Strong fashion sense and creativity, with knowledge of market trends and consumer behavior.
  • Ability to work in a dynamic retail environment with a focus on customer engagement and brand loyalty.