Senior Brand Marketing Strategist

13 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China De'Longhi Group Full time

Job Overview

We are seeking a Senior Brand Marketing Strategist to drive our integrated 360 sales and marketing plan for our brands on all E-Commerce platforms.

About the Role

The ideal candidate will develop consistent brand digital content, drive partnership campaigns with key strategic customers, and work closely with our creative agency to create a yearly content plan.

Key Responsibilities:

  • Develop an integrated 360 sales and marketing plan for our brands on all E-Commerce platforms.
  • Create consistent brand digital content across various channels.
  • Drive partnership campaigns with key strategic customers.
  • Work closely with our creative agency to create a yearly content plan.
  • Align with our brand team for advertising budget and target audience.
  • Review advertising effectiveness and refine to improve ROI with our advertising agency.
  • Manage social media accounts for assigned brands.
  • Collect consumer insights and share with our brand team for future brand revision.
  • Enhance Omni-channel brand experience.
  • Occasionally support brand event operations.

E-commerce Marketing Strategy:

  • Optimize brand visibility at all eCommerce platforms in a proper sequence.
  • Work with our brand team to optimize brand and product search in all E-commerce platforms.
  • Maximize brand USP features and utilize online campaign materials to engage shoppers from online to in-store level.

Communication and Collaboration:

  • Develop a yearly plan for all E-commerce platforms with our sales team.
  • Create new brand flagship shops in potential E-commerce platforms.
  • Align with our trade marketing manager for both E-commerce and other retailers' promotions.
  • Review investment/promotion effectiveness by analysing store consumer data.

Salary:$120,000 - $150,000 per year.

Requirements:

  • Bachelor's degree holder.
  • 5 years of brand marketing work experience.
  • Passionate in coffee/consumer appliances category.
  • Strong team work spirit.
  • Good influencing skill.
  • Open-minded and creative to drive innovative ideas.
  • Persistently and consistently to drive results.
  • Fluent spoken and written English and Chinese.

About De'Longhi Group:

De'Longhi Group is a leading global company in the household appliances industry.



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