Senior Brand Marketing Strategist
13 hours ago
Job Overview
We are seeking a Senior Brand Marketing Strategist to drive our integrated 360 sales and marketing plan for our brands on all E-Commerce platforms.
About the Role
The ideal candidate will develop consistent brand digital content, drive partnership campaigns with key strategic customers, and work closely with our creative agency to create a yearly content plan.
Key Responsibilities:
- Develop an integrated 360 sales and marketing plan for our brands on all E-Commerce platforms.
- Create consistent brand digital content across various channels.
- Drive partnership campaigns with key strategic customers.
- Work closely with our creative agency to create a yearly content plan.
- Align with our brand team for advertising budget and target audience.
- Review advertising effectiveness and refine to improve ROI with our advertising agency.
- Manage social media accounts for assigned brands.
- Collect consumer insights and share with our brand team for future brand revision.
- Enhance Omni-channel brand experience.
- Occasionally support brand event operations.
E-commerce Marketing Strategy:
- Optimize brand visibility at all eCommerce platforms in a proper sequence.
- Work with our brand team to optimize brand and product search in all E-commerce platforms.
- Maximize brand USP features and utilize online campaign materials to engage shoppers from online to in-store level.
Communication and Collaboration:
- Develop a yearly plan for all E-commerce platforms with our sales team.
- Create new brand flagship shops in potential E-commerce platforms.
- Align with our trade marketing manager for both E-commerce and other retailers' promotions.
- Review investment/promotion effectiveness by analysing store consumer data.
Salary:$120,000 - $150,000 per year.
Requirements:
- Bachelor's degree holder.
- 5 years of brand marketing work experience.
- Passionate in coffee/consumer appliances category.
- Strong team work spirit.
- Good influencing skill.
- Open-minded and creative to drive innovative ideas.
- Persistently and consistently to drive results.
- Fluent spoken and written English and Chinese.
About De'Longhi Group:
De'Longhi Group is a leading global company in the household appliances industry.
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