Marketing Brand Strategy Lead

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Unlock New Opportunities with HSBC

Wealth and Personal Banking at HSBC helps deliver on our purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors, and entrepreneurs.

Key Responsibilities

The primary accountability of this role is to support the development and implementation of different brand programs in the region in line with the brand strategy and to support in developing a measurement approach for demonstrating brand as an investment in driving business growth.

  • Geographical remit across all markets in the ASP region
  • The role holder is accountable to the Senior Marketing Manager, Brand Strategy & Programmes (ASP)
  • The role holder is responsible to each of the lines business in the ASP region in achieving their vision and objectives through marketing activity
  • The role holder will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity, and innovation

Requirements

A modern marketing professional with an understanding of the latest developments in the marketing and media world is required. The ideal candidate will have a depth of both classical and contemporary channels, a penchant for learning, and a strong command of spoken and written English.

Key Skills and Experience

The role requires a minimum of 5 years of marketing experience with relevant exposure to brand and planning, either in-house or agency-side. The ideal candidate will be able to demonstrate an ability to develop high-quality, award-winning marketing communications and an inherent understanding of brand and its impact across all channels and audiences.

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