Senior Marketing Strategy Lead

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Shangri-La Full time

About the Role:

Shangri-La is seeking an experienced Senior Marketing Strategy Lead to join our team in a dynamic role that will drive business growth through innovative digital marketing strategies. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaigns that increase brand awareness and drive conversions.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
  • Lead cross-functional teams to launch new product lines, promotions, and marketing initiatives, ensuring alignment with company objectives and brand standards.
  • Conduct market research and analyze data to inform marketing decisions, optimize campaign performance, and measure ROI.
  • Maintain up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing, staying ahead of competitors and continuously improving our marketing strategies.
  • Foster strong relationships with internal stakeholders, including sales teams, product development, and customer service, to ensure seamless collaboration and effective communication.

Requirements:

  • 8+ years of experience in digital marketing, with a proven track record of driving business results through successful campaign execution.
  • Proven expertise in SEO, PPC, and social media marketing, with a deep understanding of analytics tools, such as Google Analytics, SEMRush, and Moz.
  • Excellent analytical skills, with the ability to interpret complex data and make informed decisions.
  • Strong communication and presentation skills, with experience in presenting complex marketing strategies to executive-level stakeholders.
  • Proficiency in written Chinese and English, with the ability to create high-quality content for diverse audiences.

What We Offer:

  • A competitive salary range of $120,000 - $180,000 per year, commensurate with experience.
  • A dynamic work environment with opportunities for professional growth and development.
  • A comprehensive benefits package, including health insurance, retirement plans, and paid time off.

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