Strategic Brand Development Lead

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Novartis Full time

About Novartis

:
We are seeking a skilled Brand Manager to help us define and implement product strategies in collaboration with local management and global marketing teams. As a key member of our team, you will develop tactical plans and projects that drive brand growth.

Key Responsibilities:

• Develop comprehensive brand strategies, promotional campaigns, and tactical plans within budget constraints.

• Prepare content for Integrated Brand Teams and Launch Teams, ensuring alignment with business objectives.

• Conduct market research programs and gather insights on market development, informing strategic decisions.

• Execute, monitor, and analyze agreed-upon tactical plans to ensure brand growth.

• Lead cross-functional local/regional brand teams, coordinating Integrated Product Strategy Plans and monitoring objective execution.

• Develop promotional activities in line with internal SOPs and Code of Conduct guidelines.

• Monitor and control brand budgets, forecasts, and expenses, assessing the marketing mix to evaluate cost-effectiveness and results.

• Identify area market insights and opportunities through customer interactions, monitoring product performance and external environments using appropriate tools and taking corrective action if required to meet business objectives. Compliance with applicable policies, procedures, and regulations is essential.

Benefits

The successful candidate will receive a competitive salary of approximately $120,000 per year, commensurate with experience. Additionally, benefits include health insurance, retirement plans, and professional development opportunities.

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