Brand Development Lead

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Shangri-La Full time

We are seeking a seasoned professional to lead our brand development efforts as a Brand Development Lead at Shangri-La. The ideal candidate will have at least 8-10 years of experience in brand marketing and consumer engagement, with a proven track record of developing successful campaigns and activation strategies.

Responsibilities:
  • Analyzing consumer insights through data and research to inform marketing campaigns and product development
  • Developing end-to-end marketing strategies that drive business growth and support the company's objectives
  • Crafting branded content and storytelling to engage consumers across omnichannel touchpoints
  • Translating brand vision into impactful communications and experiences

The successful candidate will be an expert in branding, business planning, and strategic execution, with strong analytical and creative skills. They will also possess excellent project management skills, with the ability to rally internal and external teams to deliver high-quality results.

Requirements:
  • At least 8-10 years of experience in brand marketing and consumer engagement
  • Proven track record of developing successful campaigns and activation strategies
  • Strong analytical and creative skills, with expertise in branding, business planning, and strategic execution
  • Excellent project management skills, with the ability to rally internal and external teams

The estimated salary for this position is $120,000 - $180,000 per year, depending on location and experience. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.



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