Senior Brand Executive

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China De'Longhi Group Full time

Job Title: Senior Brand Executive

Job Summary:

We are seeking a highly skilled Senior Brand Executive to join our team at De'Longhi Group. As a Senior Brand Executive, you will be responsible for driving integrated 360 sales and marketing plans for our brands on all E-commerce platforms. You will develop consistent brand digital content and drive partnership campaigns with key strategic customers through comprehensive annual planning.

Key Responsibilities:

- Develop and execute integrated 360 sales and marketing plans for our brands on all E-commerce platforms
- Create and manage digital content to drive brand awareness and engagement
- Collaborate with key strategic customers to develop partnership campaigns
- Analyze and optimize marketing effectiveness to improve ROI
- Manage social media accounts for assigned brands
- Collect and share consumer insights to inform future brand revisions
- Design and execute live streaming broadcasts to engage with target audience
- Enhance Omni-channel brand experience
- Support brand event operations

Requirements:

- Bachelor's degree in Marketing or related field
- 5 years of experience in brand marketing
- Passionate about coffee and consumer appliances category
- Strong team work spirit
- Good influencing skill
- Open-minded and creative to drive innovative ideas
- Fluent spoken and written English and Chinese



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