Senior Brand Manager

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Luxasia Full time

Job Summary:

Luxasia is seeking an experienced Senior Brand Manager to lead the development and execution of comprehensive brand strategies that align with our overall business objectives and the unique positioning of each brand.

Key Responsibilities:

  1. Drive business growth and profitability by spearheading the development and execution of brand strategies that align with Luxasia's overall business objectives.
  2. Enhance brand equity and market presence by overseeing all aspects of brand marketing, including commercial and business relations, to elevate brand awareness, engagement, and market presence.
  3. Cultivate strategic partnerships by establishing and nurturing strong relationships with global brand partners to ensure seamless communication and alignment.
  4. Optimize product assortment, pricing, and promotions by collaborating with sales and commercial teams to develop and implement effective channel strategies, maximizing profitability.
  5. Conduct market research and analysis to identify trends, opportunities, and potential challenges, informing strategic decision-making and ensuring brand relevance.
  6. Manage and mentor a high-performing team by leading and mentoring a team of brand managers and marketing professionals, providing guidance, fostering a culture of collaboration, and driving individual and team success.

Requirements:

  1. At least 8 years of progressive experience in leading and managing brands in the cosmetics and lifestyle industry, with a track record of driving business growth, enhancing brand equity, and achieving financial targets.
  2. Possess a deep understanding of high-end niche lifestyle brands, their target audiences, and the unique dynamics of the cosmetics and lifestyle market.
  3. Exhibit exceptional strategic thinking and brand expertise, with the ability to develop and implement comprehensive brand strategies that align with business objectives and drive market leadership.
  4. Demonstrate strong commercial acumen and a results-oriented mindset, with a proven ability to translate brand strategies into tangible business outcomes.
  5. Possess exceptional communication and interpersonal skills, with the ability to influence, motivate, and lead diverse teams across different cultures and functions.
  6. Fluency in both English and Chinese, with strong written and verbal communication skills.

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