Brand Development Manager

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Luxasia Full time
Senior Brand Manager

About the Role:

Luxasia is seeking an experienced Senior Brand Manager to drive business growth and profitability through the development and execution of comprehensive brand strategies. As a key member of our team, you will be responsible for enhancing brand equity and market presence, cultivating strategic partnerships, and optimizing product assortment, pricing, and promotions.

Key Responsibilities:

  • Develop and execute brand strategies that align with Luxasia's overall business objectives and the unique positioning of each brand.
  • Oversee all aspects of brand marketing, including commercial and business relations, to elevate brand awareness, engagement, and market presence.
  • Establish and nurture strong relationships with global brand partners to ensure seamless communication and alignment.
  • Collaborate with sales and commercial teams to develop and implement effective channel strategies, optimizing product assortment, pricing, and promotions across channels to maximize profitability.
  • Conduct market research and analysis to identify trends, opportunities, and potential challenges, informing strategic decision-making and ensuring brand relevance.
  • Lead and mentor a team of brand managers and marketing professionals, providing guidance, fostering a culture of collaboration, and driving individual and team success.

Requirements:

  • At least 8 years of progressive experience in leading and managing brands in the cosmetics and lifestyle industry, with a track record of driving business growth, enhancing brand equity, and achieving financial targets.
  • Possess a deep understanding of high-end niche lifestyle brands, their target audiences, and the unique dynamics of the cosmetics and lifestyle market.
  • Exhibit exceptional strategic thinking and brand expertise, with the ability to develop and implement comprehensive brand strategies that align with business objectives and drive market leadership.
  • Demonstrate strong commercial acumen and a results-oriented mindset, with a proven ability to translate brand strategies into tangible business outcomes.
  • Possess exceptional communication and interpersonal skills, with the ability to influence, motivate, and lead diverse teams across different cultures and functions.
  • Fluency in both English and Chinese, with strong written and verbal communication skills.

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