Digital Marketing Director

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Ecosa Full time

About the Role:

Ecosa, a fast-growing and ambitious eCommerce company, is seeking a Digital Marketing Manager for Hong Kong to lead revenue growth in this market. This role will involve hands-on management of Google and Facebook advertising, as well as influencer partnerships, localized activations, and campaign calendar management.

This is an exciting opportunity to join a dynamic and inclusive start-up culture with passionate people. You will report to our Marketing team based in Australia.

Key Responsibilities:

  • Lead the design, implementation, and execution of comprehensive PPC strategies to drive revenue growth including Google and Facebook.
  • Manage, monitor, and optimize campaigns to achieve and exceed revenue and ROAS targets.
  • Develop digital marketing strategy to expand the business and adapt to HK market.
  • Collaborate with the Australia headquarters team to define a robust and impactful Hong Kong marketing calendar.

Requirements:

  • 10 years experience in Direct-to-Consumer performance marketing hands-on roles, with a focus on PPC channels, predominantly Google Ads.
  • Demonstrated success in meeting and exceeding revenue and ROAS targets combined with a strong knowledge of creative performance.
  • Outstanding combination of strategic thinking and operational execution.
  • Excellent English oral and written communication skills.

About Ecosa:

We create the world's best sleep so our customers can make what's best for the world. We are also earth lovers and we create sleep solutions to enhance our customers' life while doing the right thing for our planet. Founded in Australia in 2015, we have been expanding fast and are now serving happy customers in over 6 countries: Australia, New Zealand, USA, Canada, Hong Kong, and Japan.



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