Digital Marketing Professional

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Cask Trade Ltd Full time

We are seeking a skilled Digital Marketing Professional to drive brand awareness, engagement, and lead generation in the APAC market. This role requires strong expertise in digital marketing, content creation, and event planning. The ideal candidate will have a background in managing multiple marketing channels effectively.

Cask Trade Ltd is a growing business in the Cask whisky sector, voted one of Europe's fastest-growing businesses and listed in the prestigious Sunday Times top 100. We are now expanding into the APAC region and looking for a talented individual to join our team.

As a Digital Marketing Professional, you will work closely with the Director of Sales who is based in HK and receive regular support and training from the UK marketing team. This role offers hands-on experience across multiple marketing disciplines and the opportunity to be part of a dynamic and growing team.

Main Responsibilities

  • Plan and coordinate marketing campaigns across multiple digital and offline channels.
  • Develop and execute content strategies for social media, blogs, and website updates.
  • Manage website content and updates using WordPress.
  • Write engaging and SEO-optimized content to enhance online visibility.
  • Oversee agency relationships for ad management, ensuring optimal campaign performance.
  • Prepare marketing reports and handle other administrative tasks as needed.
  • Plan, coordinate, and execute events, including whisky tastings, investment seminars, and networking sessions.
  • Support sales and business development teams with marketing materials, presentations, and other collateral.
  • Assist with administrative and operational tasks related to marketing and sales.

Requirements

  • Over 3 years of experience in marketing, preferably in a small organisation or agency working in the high end sector.
  • Knowledge of SEO, SEM, digital advertising, and marketing analytics.
  • Experience with WordPress for website content management.
  • Hands-on experience with social media content creation and community engagement.
  • Design skills of using Canva.
  • Ability to manage agencies and third-party vendors effectively.
  • Strong organisational and multitasking skills.
  • Small event organisation and execution experience.
  • Fluent in English and Chinese; proficiency in a third language (Japanese/Korean) is a plus.

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