Marketing Operations Professional
6 days ago
The Hong Kong Trade Development Council is looking for a Marketing Operations Professional to join our Corporate Communications & Marketing Department. This role will involve devising and executing digital content plans, managing content sourcing and production of GoGBA digital platforms, and driving digital product enhancement and content maintenance.
Main Responsibilities:
- Devise and execute digital content plans and manage relevant promotion and outreach campaigns to achieve business goals based on project objectives
- Manage content sourcing and production of GoGBA digital platforms
- Drive digital product enhancement and content maintenance in collaboration with internal departments, agencies and external stakeholders through horizontal and vertical liaison
- Work closely with technical and content teams to deliver digital projects offering quick time-to-market and optimal resources
- Conduct data analytics to provide performance reports and insights for digital platforms optimisation (content consumption and usage journey)
Requirements:
* University graduate with a minimum of 8 years of hands-on and practical experience in digital content sourcing, editing and maintenance as well as project management and online marketing communications
* Outstanding writing and editing skills in English and Chinese (traditional and simplified)
* Proven record of managing all aspects of a successful digital product lifecycle
* Experience in managing websites, apps, WeChat and analytics tools will be an advantage
* Strong organisational, project management and planning skills; able to prioritise multiple tasks under tight deadlines while maintaining work quality
* Adept at marketing analytics with strong skills in digital and social analytics tools (including Google Analytics, Adobe Analytics, Tealium, Meltwater, etc.)
Remuneration and Benefits:
Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.
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