E-Commerce & Marketing Director

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China VX Recruitment Full time

About the Company - Our client, a prominent retail chain in Hong Kong, Singapore, and Macau, is seeking an E-Commerce and Marketing Director.

About the Role - This role involves developing, implementing, and managing marketing campaigns to promote the brand, products, and services. The ideal candidate will possess a deep understanding of digital marketing channels, strong data-driven decision-making skills, and the ability to drive business growth through innovative strategies.

Responsibilities

  • Develop and implement a digital marketing strategy aligned with company goals.
  • Drive brand awareness and maximize eCommerce conversions through a robust digital and eCommerce plan.
  • Engage existing and potential customers using social media and print.
  • Leverage retail locations for O2O (online-to-offline) business opportunities.
  • Lead initiatives to increase online traffic to the ePlatform and connect to offline channels.
  • Utilize CRM and loyalty data to enhance retail market penetration online and offline.
  • Establish a supply chain and customer service framework for online fulfillment.

Requirements

  • University degree in Digital Marketing, Marketing, Communications, or related field.
  • Minimum 10 years of retail and eCommerce experience.
  • Knowledge of eCommerce and omnichannel strategies.
  • Understanding of consumer behavior in Hong Kong, Macau, Mainland China, and Singapore.
  • Up-to-date with digital marketing technologies and practices.
  • Proactive, dynamic, and positive attitude.
  • Strong leadership and collaboration skills.
  • Strong business acumen and numerical proficiency.
  • Excellent influencing and negotiation skills.
Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Retail

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