E-commerce Growth Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Hyphen Connect Full time
Job Summary
We are seeking an experienced Assistant Manager, Performance Marketing to join our team in Hong Kong. As a key member, you will be responsible for overseeing end-to-end performance marketing activity across paid social channels, including Meta and Google. You will also manage and optimize e-commerce channels such as the website, social media, email, and paid advertising. Additionally, you will support performance marketing activity across additional channels like paid search, working closely with partner agencies to implement, optimize, and report on performance.

In this role, you will conduct keyword research and manage SEM strategies to enhance visibility, drive relevant traffic, and improve conversion rates. You will also develop and execute performance marketing strategies to drive customer acquisition and revenue growth, staying up-to-date on industry trends and best practices to continuously improve performance marketing efforts.

Key Responsibilities
* Manage and optimize e-commerce channels such as the website, social media, email, and paid advertising* Conduct keyword research and manage SEM strategies to enhance visibility, drive relevant traffic, and improve conversion rates* Develop and execute performance marketing strategies to drive customer acquisition and revenue growth* Support performance marketing activity across additional channels like paid search, working closely with partner agencies to implement, optimize, and report on performance

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