Digital Marketing Strategist
4 days ago
About the Company VX Recruitment is a leading recruitment agency specializing in retail and e-commerce roles. Our client, a prominent retail chain in Hong Kong, Singapore, and Macau, is seeking a seasoned E-Commerce and Marketing Director to drive their digital transformation.
About the Role This senior leadership position involves developing and implementing a comprehensive digital marketing strategy to promote the brand, products, and services. The ideal candidate will possess a deep understanding of digital marketing channels, strong data-driven decision-making skills, and the ability to drive business growth through innovative strategies.
Responsibilities
- Develop and execute a robust digital marketing plan aligned with company goals and objectives.
- Drive brand awareness and maximize eCommerce conversions through a multi-channel approach.
- Engage existing and potential customers using social media, email marketing, and other digital channels.
- Leverage retail locations for O2O (online-to-offline) business opportunities and enhance customer experience.
- Lead initiatives to increase online traffic to the ePlatform and connect to offline channels.
- Utilize CRM and loyalty data to enhance retail market penetration online and offline.
- Establish a supply chain and customer service framework for online fulfillment.
Requirements
- University degree in Digital Marketing, Marketing, Communications, or related field.
- Minimum 10 years of retail and eCommerce experience.
- Knowledge of eCommerce and omnichannel strategies.
- Understanding of consumer behavior in Hong Kong, Macau, Mainland China, and Singapore.
- Up-to-date with digital marketing technologies and practices.
- Proactive, dynamic, and positive attitude.
- Strong leadership and collaboration skills.
- Strong business acumen and numerical proficiency.
- Excellent influencing and negotiation skills.
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