Digital Marketing Strategist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Ogilvy Full time
Ogilvy Social, Hong Kong

We are a global, cross-discipline team of social experts from across all of Ogilvy's businesses.

Our increasing networks have defined a new customer and stakeholder journey, impacting purchase decisions and behaviors. We design integrated social solutions combining deep disciplines like CRM, public relations, and shopper marketing.

As an Associate Digital Strategist, you will:

  • Contribute to our cross-discipline social media team, spanning public relations, direct marketing, advertising, and shopper marketing
  • Research and monitor online trends using various social media listening tools
  • Develop social media strategies
  • Execute campaigns in content, community management, influencer identification, outreach, and offline activation
  • Analyze campaign effectiveness using multiple social media analytics tools
  • Maintain day-to-day client relationships
  • Manage projects

To succeed in this role, you must:

  • Have a Bachelor's degree or equivalent with a strong academic record
  • Have 2+ years of work experience in an advertising or PR agency, or related field
  • Be fluent in Cantonese and English, reading and writing (test will be given)
  • Excel in verbal and written communication
  • Critically think and creatively solve problems
  • Plan and execute on multiple projects simultaneously
  • Maintain calm judgment in a fast-paced environment
  • Collaborate with colleagues globally, appreciating cultural differences
  • Understand current and emerging media platforms and their usage
  • Know how to drive conversations and online word-of-mouth
  • Be passionate about social media and word-of-mouth marketing
Additional Skills

Preferred skills include:

  • Fluency in Mandarin reading and writing
  • Video production and editing
  • Management experience
  • Business development experience

Ogilvy celebrates its people. We'll empower you with the necessary tools to succeed, provide autonomy to explore new paths, and offer opportunities to do meaningful work with talented teammates.



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