Digital Marketing Strategist APAC

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

Job Overview:

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Pearson is seeking a highly motivated and experienced Digital Marketing Strategist to join our team in the Asia Pacific region. As a key member of our marketing team, you will play a pivotal role in driving business growth through the development and execution of effective digital marketing campaigns.

About the Role:

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We are looking for a talented individual who has a proven track record in campaign planning, execution, and optimization. The successful candidate will have strong analytical skills, excellent communication and project management abilities, and a deep understanding of digital marketing channels and tools.

Responsibilities:

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  1. ">
  2. Develop and execute multi-channel digital marketing campaigns that align with commercial objectives and regional priorities.">
  3. Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts.">
  4. Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey and driving sales growth.">
  5. Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices and maximum ROI.">
  6. Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.">
  7. Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.">
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Requirements:

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To be successful in this role, you will need:

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  • ">
  • A proven track record in campaign planning and execution, particularly in a multi-channel marketing environment.">
  • A strong understanding of digital marketing channels, tools, and performance metrics.">
  • Excellent project management skills, with the ability to prioritize and meet deadlines.">
  • Strong analytical skills, with the ability to track performance and make data-driven recommendations.">
  • Excellent collaboration and communication skills.">
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About Pearson:

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Pearson is one of the world's leading education companies, providing learning materials, technologies, and assessment services to millions of people around the globe. We value diversity, equity, and inclusion, and strive to create a workplace where talent can learn, grow, and thrive.

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What We Offer:

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We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and talented individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.



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