Performance Marketing Strategist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time

MCG Talent is a specialized recruitment agency focusing on marketing, technology, and creative staffing across the APAC region.

Job Role

We are seeking an experienced Performance Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing high-performing performance marketing strategies that drive user acquisition and engagement.

The ideal candidate will have a deep understanding of the fintech, crypto, or gaming sectors and proven experience in managing large-scale PPC campaigns across multiple platforms.

You will lead a team of specialists, oversee budget management, and collaborate closely with cross-functional teams to align performance marketing efforts with broader business goals.

Key Responsibilities:
  • Develop and implement comprehensive performance marketing strategies to drive user acquisition and engagement.
  • Manage and optimize large-scale PPC campaigns across platforms such as Google Ads and Bing.
  • Utilize data analytics and performance insights to enhance bids, ad copy, landing pages, and conversion rates.
  • Stay informed about industry trends, algorithm changes, and competitor strategies to maximize campaign effectiveness.
  • Collaborate closely with cross-functional teams, including product, analytics, and creative, to align performance marketing efforts with broader business goals.
  • Oversee budget management, forecasting, and reporting on key performance metrics.
  • Lead and mentor a team of performance marketing specialists, fostering a culture of innovation and excellence.
Requirements:
  • Over 8 years of experience in performance marketing, particularly in high-growth sectors like fintech, crypto, or e-gaming.
  • Proven success in managing multimillion-dollar budgets and delivering quantifiable results.
  • Extensive expertise in Google Ads, Bing Ads, and paid search automation tools.
  • Strong analytical skills with proficiency in Google Analytics, Looker, or similar data platforms.
  • Experience in conversion rate optimization (CRO) and A/B testing.
  • Knowledge of regulatory considerations in digital advertising within crypto, fintech, or gaming is a plus.


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