Digital Performance Strategist

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

GroupM, the world's largest media investment company and part of WPP, is driving performance and innovation at scale for its agencies and clients. We are seeking a skilled Digital Performance Strategist to join our team.

The successful candidate will be responsible for overseeing the strategy, planning, implementation, and reporting of digital campaigns across multiple brands. This includes setting expectations and delivering on multiple projects simultaneously, while hitting key performance indicators (KPIs) for all brands.

In this role, you will work closely with internal teams and clients to deliver high-quality results and provide expertise on biddable platforms. You will also have the opportunity to lead cross-functional teams and contribute to the development of new strategies and solutions.

We are looking for a highly motivated and organized individual with excellent communication and project management skills. The ideal candidate will have experience in performance marketing and a thorough understanding of biddable mechanisms.

This role reports to an Associate Director - Biddable. In three months, the goals include understanding the setup of the agency & GroupM Nexus teams and client performance and digital ad operations requirements, seamless implementation of workflow processes for performance-based campaigns and ad operations, and client management and custodianship of pure performance accounts.

In six months, the goals include having a full understanding of all key accounts and their performance and ad operations requirements, streamlining efficient processes to make reporting, management, or collaboration easier for internal and external teams, and making significant strides in optimizations within accounts.

In 12 months, the goals include instigating training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, fully conversant in all latest upgrades and enhancements of biddable platforms and SEO, leading the team to make noticeable year-on-year performance improvements, increasing the adoption of SEO and other biddable services, bringing value to the biddable/programmatic team through understanding key metrics and benchmarks for different biddable platform formats, and amplifying client knowledge on strategic approach of biddable platforms.

What does your day job look like? It involves overseeing the strategy, planning, implementation, and reporting of digital campaigns, setting expectations and delivering on multiple projects, and hitting KPIs for all brands. You will also be responsible for maintaining a forum for continuous learning and knowledge sharing and successfully working on or leading cross-functional teams with clients, internal teams, and media owners.

To succeed in this role, you should have 1-2 years of relevant experience in performance marketing, a thorough understanding of biddable mechanisms, the ability to confidently speak to clients, and have managed a team before. Fluency in spoken and written English and Cantonese is essential. If you want a future in media and communications and believe in Hong Kong SAR's belief of 'work hard, play hard', then this role could be perfect for you.

About Hong Kong: With a small yet highly dynamic and efficient media market, we operate with agility. Its internet and digital penetration continues to grow year-on-year, and it has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR's digital market boasts a healthy mix of local, regional, and global players, providing new opportunities in the media space.

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