Digital Content Strategist for Luxury Brands

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Tatler Asia Full time

Tatler Asia seeks a seasoned digital content strategist to drive audience growth and engagement across our luxury website platforms. This visionary leader will develop and implement forward-thinking content strategies, leveraging data-driven insights and innovative solutions to elevate the brand's digital presence.

Key Responsibilities
  • Develop and execute a comprehensive digital content strategy aligned with Tatler Asia's editorial and business objectives.
  • Manage website content planning, publishing, and optimization to ensure audience engagement and growth.
  • Collaborate with regional content teams to ensure content quality, consistency, and alignment with the brand's tone and voice.

Audience Growth & Engagement

  • Analyze in-depth audience analytics to identify trends, behaviors, and preferences, translating insights into actionable strategies.
  • Optimize content for discoverability, traffic, and engagement through SEO best practices, targeted campaigns, and social media integration.
  • Establish robust reporting frameworks to monitor website performance, user behavior, and content impact.


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