Digital Content/ Landing Page Strategist
4 days ago
The Digital Content/ Landing Page Strategist is a crucial role within our Crypto team. This individual will be responsible for creating and managing landing pages for Google search keywords and paid ads, while handling creative requests from the Growth user acquisition, CRM, and campaign teams.
About You:
- You are a seasoned project management professional with 5-8 years of experience in digital content creation and project management.
- Proven track record of success in handling creative requests from various marketing teams and overseeing the entire creative campaign process, from ideation to execution.
- Strong understanding of Google Ads and keyword optimization, as well as proficiency in content management systems (CMS) and web analytics tools.
Your Responsibilities:
- Lead end-to-end project management for landing pages, develop, manage, and optimize them for Google search keyword paid ads.
- Plan the creative schedule to ensure achievement of KPIs.
- Handle day-to-day creative requests from the Growth user acquisition team, CRM team, and campaign teams with campaign objectives.
- Utilize analytics tools to track and report on landing page performance.
- Ensure all content is on-brand, consistent in style, quality, and tone.
- Coordinate with Growth Creative, development, and UA teams to enhance landing page effectiveness.
- Leverage creative data analytic skills to optimize content performance and make informed decisions.
- Monitor industry trends and competitor activities to inform content strategies.
- Manage timelines, deliverables, and stakeholder expectations for multiple projects.
Requirements:
- Bachelor's degree in advertising, media, business, or a related field.
- Strong communication and collaboration skills to effectively work with various stakeholders.
- Ability to work in an agile environment, adapting to changing priorities and tight deadlines.
- Creative mindset with a keen eye for detail and excellent problem-solving skills.
- Digital Advertising Expertise: In-depth knowledge and understanding of platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads.
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