Digital Content Strategist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Radica Systems Limited Full time
Company Overview

R radica Systems Limited is a market leader in Marketing Automation, dedicated to delivering innovative solutions that enable businesses to create monetary value faster at lower costs.

Our cutting-edge marketing automation solution, Radica Intimate, empowers enterprises to increase sales returns by identifying high-margin customer segments and optimizing operational efficiency.

Role Overview

As a Marketing Communications Executive, you will play a critical role in supporting our Digital Marketing Manager in creating impactful B2B marketing content and executing campaigns across various channels and formats.

Key Responsibilities
  • Develop and implement in-house digital content marketing strategies to drive quality leads and enhance our brand presence.
  • Research and analyze trending topics and statistics for content ideation, staying up-to-date with industry trends and developments.
  • Create B2B content for ad copies, eNewsletters, case studies, blogs, social media, video scripts, and marketing materials.
  • Manage social media platforms (LinkedIn, Facebook, Instagram), email distribution management (eDM), and customer relationship management (CRM) platforms.
  • Execute marketing campaigns and analyze reports to identify areas for improvement.
  • Handle ad hoc projects as needed, demonstrating flexibility and adaptability in a dynamic work environment.
Ideal Profile
  • A minimum of 2-3 years of experience in Communications, Content Creation, Digital Marketing, or a related field.
  • A degree or above in Communications, Public Relations, Journalism, Marketing, or a related discipline.
  • Exceptional copywriting and content creation skills, with the ability to develop engaging marketing materials and videos.
  • Strong marketing sense and time management skills to manage multiple tasks and prioritize deadlines.
  • Self-motivated, detail-oriented, and well-organized, with excellent teamwork and communication skills.
  • Fast learner with a passion for digital marketing technology, possessing working knowledge of software skills (e.g., MS Office) and graphic design is preferred.
  • A short notice period is preferred but not essential.


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