Luxury Brand Strategist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Lumio Full time
About this Role:

Lumio is looking for a talented and ambitious Brand Marketing Manager to join our team. In this role, you will be responsible for leading our marketing efforts, developing and implementing creative marketing strategies, and driving brand awareness through engaging visual content and branding materials. As a key member of our team, you will work closely with internal teams and external partners to communicate our brand message effectively and maintain a strong brand presence across various platforms.

Key Qualifications:
  • Solid academic background in Marketing, Branding, Communications, or related fields.
  • Minimum of 3 years experience in digital marketing, graphic design, photography/videography, or creative agencies.
  • Strong understanding of social media dynamics and nuances of PR and communications.
  • A portfolio showcasing your creative prowess, visual style, and ability to craft compelling storytelling through visuals.
  • Style that aligns with Lumio's simple, subtle, elegant, heartfelt, and human-centered aesthetic. Think Aesop, Frama, or Mutina.
  • Passion for design, branding, and marketing, with a strong grasp of trends to contribute fresh, innovative perspectives to the table.
  • Proactive and enthusiastic approach to creating visually stunning content showcasing Lumio's brand and products.
  • Exceptional communication skills particularly suited to a high-end, luxury, lifestyle audience.
  • Track record of success with digital advertising and marketing campaigns.
  • Entrepreneurial mindset to bring concepts and ideas to life.
  • Ability to collaborate effectively with internal teams (sales and product development) as well as external parties (creators, press etc.) to communicate our brand and products effectively.
  • Proficiency in design software, social media platforms, and digital marketing tools (e.g. Meta, Klaviyo, Google Ads) to execute creative campaigns.
  • Proficiency in data analytics tools for e-commerce, digital advertising, and marketing to guide strategy and direction.


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