Digital Marketing Strategist Global Focus
1 day ago
Job Description:
About the RoleWe are seeking a skilled and experienced Digital Marketing Strategist to lead our global marketing efforts. In this critical role, you will develop and implement comprehensive marketing strategies to drive audience acquisition, engagement, and brand awareness across diverse international markets.
Key Responsibilities:
- Create and execute cross-channel digital marketing campaigns to meet regional objectives and growth targets.
- Develop and manage teams of performance marketing specialists, fostering a collaborative environment and guiding them in campaign execution, analysis, and optimization.
- Oversight of campaign budgets, ensuring efficient allocation and optimization to maximize ROI within budget constraints.
- Stay up-to-date with industry trends, competitor landscapes, and emerging technologies to adapt strategies and maintain a competitive edge.
- Cultivate relationships with external agencies, vendors, and technology partners for effective execution of digital media buys and enhanced campaign automation.
Requirements:
- Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
- Minimum 6 years of experience in performance marketing, including at least 2 years in a supervisory role.
- Fluency in Cantonese, Mandarin, and English for effective communication and collaboration across regions.
- Experience with digital ad platforms, Google Analytics, Adobe Analytics, and Google Tag Manager (GTM).
- Strong analytical skills, data-driven approach, and knowledge of cultural nuances and consumer behaviors in various regions.
- Excellent organizational and project management skills, ability to juggle multiple campaigns and deadlines in a fast-paced environment.
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