Digital Marketing Director

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
Job Description:

The role of the Senior Paid Social Director is to lead the development and execution of global paid social media campaigns across various platforms. As a key member of the marketing team, you will be responsible for driving user acquisition, engagement, and revenue growth for our web and app products.

Responsibilities:
  • Campaign Planning and Execution: Develop and execute comprehensive paid social strategies focused on global user acquisition, engagement, and revenue growth.
  • Team Leadership: Manage, mentor, and grow a high-performing team of paid social specialists, fostering a culture of excellence, creativity, and innovation.
  • Cross-Functional Collaboration: Work closely with cross-functional leaders in organic marketing, creative, performance marketing, product, and analytics to build cohesive and unified strategies.

Requirements:

  • Leadership Experience: 8+ years of experience in paid social media marketing, including experience leading large-scale campaigns across multiple platforms.
  • Team Management: 3+ years of experience managing and mentoring teams, with demonstrated success in building and retaining high-performing teams.
  • Technical Skills: Deep knowledge of paid social platforms, tools, and analytics systems.


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