APAC Campaigns Director

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
As a Campaigns Marketing Manager, APAC, you'll play a vital part in developing and executing dynamic, customer-focused marketing campaigns that drive brand awareness, engagement, and sales growth across Asia. This role is ideal for a motivated marketing professional eager to create impactful campaigns from the ground up.

About You
The ideal candidate will have a proven track record in campaign planning and execution, particularly in a multi-channel marketing environment. Strong analytical skills, exceptional project management skills, and excellent collaboration and communication skills are essential for this role. A creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences is also required.

Your Key Responsibilities
- Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
- Develop and execute Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
- Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
- Design, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI.

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