Regional Campaigns Strategist
14 hours ago
Campaigns Marketing Manager, APAC
Pearson is looking for a skilled marketer to drive dynamic marketing campaigns that engage educators and students across Asia.
As a Marketing Manager, you will be responsible for developing and executing campaigns that elevate brand awareness and contribute to sales growth.
You will collaborate with cross-functional teams to deliver campaigns that not only capture attention but also build lasting relationships with our customers.
Responsibilities:
- Plan and execute multi-channel marketing campaigns that meet commercial objectives and regional priorities.
- Lead ABM campaigns, working closely with sales to identify and target high-value accounts and tailor content and messaging to each account's needs.
- Collaborate with internal teams to enhance our eCommerce presence, focusing on customer journey improvement, online conversion boosts, and sales growth.
- Design, manage, and execute digital marketing campaigns, using paid social, PPC, SEO, and email marketing tactics to ensure best practices, strong targeting, and maximum ROI.
- Analyze campaign performance and provide actionable insights and recommendations to improve future initiatives.
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