Digital Marketing Strategist for APAC

3 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
About Pearson

Pearson is a world-leading education company that helps people make progress in their lives through learning. We provide our customers with the resources and expertise they need to succeed in school, at work, and beyond. With a presence in over 70 countries and a portfolio of well-known brands such as Longman and Financial Times, we are uniquely positioned to deliver on our vision of adding life to lifelong learning.

About the Role

We are currently seeking a highly motivated and experienced Digital Marketing Strategist to join our team in APAC. As a key member of our marketing team, you will play a pivotal role in driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.

This role is ideal for a motivated marketing professional eager to create impactful campaigns from the ground up. You will be responsible for crafting campaigns that resonate deeply with both educators and students, ensuring our brand speaks directly to their needs. By combining online and offline marketing tactics, you will drive meaningful engagement and foster the adoption of our products and services.

As a key team member, you will play a central role in shaping our future growth in Asia, collaborating across teams to deliver campaigns that not only capture attention but also build lasting relationships with our customers.

Key Responsibilities:
  • Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
  • Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
  • Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact.
  • Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
  • Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.
Minimum Requirements:
  • Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment.
  • Strong understanding of digital marketing channels, tools, and performance metrics.
  • Creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences.
  • Exceptional project management skills with the ability to prioritize and meet deadlines.
  • Strong analytical skills to track performance and make data-driven recommendations.
  • Excellent collaboration and communication skills.
  • Graphic design or video editing skills are desired but not essential.
What to Expect from Us

We value diversity and inclusion and are committed to creating an inclusive workplace culture where everyone feels valued, respected, and empowered to contribute their best work. Our employees enjoy a range of benefits, including flexible working hours, professional development opportunities, and access to cutting-edge technology and resources. Join us and discover a career that's packed with purpose and potential

  • Digital Marketing Strategist for E-Commerce Growth

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Classy Wheeler Limited is a young, fast-growing and multi-cultural fashion group seeking an experienced Digital Marketing Strategist to implement e-commerce/digital marketing strategies that drive traffic and sales.As the key player in our digital marketing team, you will be responsible for developing and maintaining our digital channels such as website,...

  • Digital Product Marketing Strategist

    1 week ago

    Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time

    About UsBank of China (Hong Kong) Limited is a leading financial institution in Hong Kong, committed to providing innovative and effective banking services to individuals and businesses.Job DescriptionWe are seeking a highly motivated Digital Product Marketing Strategist to join our team. As a key member of our product marketing team, you will be responsible...

  • Digital Banking Strategist

    21 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Dah Sing Financial Group Full time

    About Dah Sing GroupThe Dah Sing Financial Group is a leading financial services group in Hong Kong offering banking, insurance, and other related services through its extensive network of over 70 branches in Hong Kong, Macau, and Mainland China.We value a culture that fosters growth, teamwork, and progressiveness. We recognize the uniqueness of every...

  • Digital Content Strategist

    2 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

    We are seeking a highly skilled and innovative Digital Content Strategist to lead the development and execution of data-driven content strategies across digital platforms for our clients.Reporting to the Marketing Lead, you will craft compelling narratives to elevate brand visibility, maximize social media impact, and drive lead generation initiatives.This...

  • Digital Transformation Strategist

    5 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Strategist to join our team at Bank of China (Hong Kong) Limited. As a key member of our organization, you will be responsible for driving digital transformation initiatives and leading innovative projects that enhance customer experience and drive business growth.

  • APAC Marketing Professional

    21 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Jupiter Asset Management Ltd Full time

    About UsJupiter Asset Management Ltd is a leading investment management company with a presence in the UK and Asia. We provide investment services to individual and institutional investors through various channels, including mutual funds, separately managed accounts, and sub-advised funds.Job OverviewThis role plays a crucial part in our marketing efforts in...

  • Digital Marketing Specialist Role

    21 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

    About Comms8Comms8 is a dynamic marketing agency that excels in delivering innovative and effective solutions to clients across diverse industries. With a strong emphasis on strategic planning and creative execution, we pride ourselves on our ability to craft compelling narratives and engage audiences through impactful campaigns.Our team of experienced...

  • Senior Digital Acquisition Strategist for Banking and Finance

    1 week ago

    Hong Kong, Central and Western District, Hong Kong SAR China DBS Bank (Hong Kong) Limited Full time

    Company OverviewAs a leading bank in Asia, DBS Consumer Banking Group is uniquely positioned to help our customers achieve their goals. With a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, we provide tailored solutions to meet the diverse needs of our customers at every life...

  • Senior Luxury Retail Strategist

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China aimHigher Consultancy Limited Full time

    Job SummaryAimHigher Consultancy Limited seeks a Senior Luxury Retail Strategist to drive sales growth and enhance profitability across assigned retail locations. The ideal candidate will have a proven track record of leading high-performing teams, developing strategic plans, and delivering exceptional customer experiences.About the RoleDevelop and execute...

  • Market Regulation Strategist

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Exchanges and Clearing Limited Full time

    Job OverviewThe Hong Kong Exchanges and Clearing Limited is seeking a highly skilled Market Regulation Strategist to lead investigations into suspected breaches of HKEX rules and requirements. The ideal candidate will have a strong background in quantitative analysis, FinTech skills, and experience with data analytics platforms.Responsibilities- Conduct...

  • Trade Market Strategist

    7 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time

    Job SummaryWe are seeking a skilled Trade Market Strategist to join our team at Bank Of China (Hong Kong) Limited.Job DescriptionMain Responsibilities:Develop and implement effective trading strategies to achieve individual annual profit targets.Analyze market dynamics and provide timely reports to senior dealers.Provide customers with accurate information...

  • Financial Market Strategist

    2 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time

    Company OverviewBank Of China (Hong Kong) Limited is a leading financial institution in Hong Kong, offering a wide range of banking services to individuals and corporations.Job DescriptionWe are currently seeking a highly skilled Financial Market Strategist to join our team. The successful candidate will be responsible for conducting in-depth research on...

  • Digital Marketing Strategist for Global App Expansion

    1 week ago

    Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

    Crypto.com is a pioneering cryptocurrency platform that empowers the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. As we strive to accelerate the adoption of cryptocurrency, we are seeking a dynamic ASO Lead to spearhead our go-to-market strategies across core markets and optimize app store...

  • Digital Content Strategist

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

    Job DescriptionWe are seeking a skilled Digital Content Strategist to join our team at Tbwa Chiat/Day Inc. As a key member of our marketing team, you will be responsible for creating engaging content across multiple channels to drive product and brand awareness in the cryptocurrency derivatives market.About UsTbwa Chiat/Day Inc is a leading exchange for...

  • Chief Sales Strategist

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time

    Company OverviewHang Seng Bank Limited is committed to service excellence and relies on its people to achieve this goal. Our dynamic working environment, career development opportunities, and competitive compensation packages make us an attractive employer for high-calibre talent.Job DescriptionWe are seeking a Chief Sales Strategist to join our Retail...

  • Senior Investment Strategist for Global Markets

    21 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Futu Securities International (Hong Kong) Limited Full time

    Company OverviewFutu Securities International (Hong Kong) Limited is a leading financial institution with expertise in investment analysis and strategic planning.Job SummaryWe are seeking an experienced Senior Investment Strategist to join our team in Hong Kong. The successful candidate will be responsible for providing regular investment strategies,...

  • Capital Markets Integration Specialist

    21 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Bloomberg Full time

    Bloomberg is a global leader in business, financial information and news. We deliver critical information to influential decision makers in business, finance and government.To drive our continued growth, we are seeking an experienced Capital Markets Integration Specialist to strengthen and grow our business within the APAC region.

  • Senior Fintech Project Strategist

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time

    We are seeking a Senior Fintech Project Strategist to join our team at Bank Of China (Hong Kong) Limited. As a key member of our innovation project management team, you will play a critical role in driving the development and implementation of innovative technologies that enhance the customer experience.Key Responsibilities:Develop Business ModelsYou will...

  • Chief Institutional Client Strategist

    21 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

    Company Overview:Tbwa Chiat/Day Inc is a leading digital assets ecosystem, striving to provide innovative solutions for our institutional clients.Job Description:We are seeking a Chief Institutional Client Strategist to formulate and execute operation strategies that drive business growth. The ideal candidate will possess excellent strategic thinking and...

  • Digital Product Strategist

    5 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Pinpoint Asia Full time

    At Pinpoint Asia, we are seeking a skilled Digital Product Owner to lead the development and enhancement of our digital platform. As a key member of our team, you will be responsible for driving business growth through innovative product solutions.About the RoleThis is an exciting opportunity for a highly motivated and experienced individual to join our...