Senior Digital Acquisition Strategist for Banking and Finance

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China DBS Bank (Hong Kong) Limited Full time

Company Overview

As a leading bank in Asia, DBS Consumer Banking Group is uniquely positioned to help our customers achieve their goals. With a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, we provide tailored solutions to meet the diverse needs of our customers at every life stage.

Job Description

We are seeking an experienced Senior Digital Acquisition Strategist to join our team in Hong Kong. As a key member of our digital acquisition team, you will be responsible for developing and implementing comprehensive data-driven digital strategies and campaigns aligned with overall business objectives. Your primary focus will be on driving new-to-bank/new-to-product retail product growth for different customer groups/segments via various online channels.

Key Responsibilities:

  • Develop effective digital strategies to drive new customer acquisition and retention through various online channels, including social media, email marketing, and search engine optimization (SEO).
  • Conduct market/portfolio analysis and e-commerce/online shop study to identify opportunities for growth and improvement in digital acquisition campaigns.
  • Oversee the end-to-end execution of digital campaigns, including channel optimization and performance tracking.
  • Collaborate with cross-functional teams to develop and implement data-driven digital marketing strategies that drive business results.
  • Analyse campaign performance data to identify areas for improvement and inform future strategies.
  • Stay up-to-date with industry trends and competitor activities to identify new digital marketing best practices and innovative approaches.
  • Report on campaign performance and provide recommendations to senior leadership.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • A minimum of 8 years' experience in digital marketing, preferably in the banking and finance industry.
  • Proven track record of developing and executing successful digital marketing campaigns that drive business results.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management and problem-solving skills, with the ability to multitask and prioritize effectively.
  • Strong communication and presentation skills, with the ability to translate complex data into actionable insights.

What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Our dynamic work environment supports your career aspirations and recognizes your achievements.



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