Digital Content Strategist

11 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time
Job Description

We are seeking a skilled Digital Content Strategist to join our team at Tbwa Chiat/Day Inc. As a key member of our marketing team, you will be responsible for creating engaging content across multiple channels to drive product and brand awareness in the cryptocurrency derivatives market.

About Us

Tbwa Chiat/Day Inc is a leading exchange for crypto derivatives, offering traders a professional-grade trading platform with low latency, deep liquidity, and maximum availability. Our platform caters to cryptocurrency derivatives traders by providing an easy covert function between 30+ different cryptocurrencies.

Key Responsibilities
  1. Social Media Management: Command our primary social media channels—X, LinkedIn, Telegram, and YouTube—with creative editorial control, honing your skills as a Web3 content pro.
  2. Manage and execute multichannel announcements for communications and campaigns.
  3. Create a social media strategy around meme creation and viral content to boost/enhance the company's unique company identity.
  4. Content Creation.
  5. Content Strategy Support: Support the PR & Brand Manager in creating a strategic editorial calendar for the company.
  6. Copywriting: Collaborate with the research analyst to drive the creation of educational content to amplify BitMEX's brand awareness and public relations.
  7. Product Marketing: Support the creation of content around the company's BitMEX's core product offerings (derivatives trading, options, bots, etc) with a user-centric mindset.
  8. Brand Strategy Support: Support the creation of creative brand assets to boost BitMEX's brand awareness in the crypto space.
Requirements
  • You're immersed in the crypto universe—whether as a degen trader, Twitter keyboard warrior, or DeFi farmer. You're eager to deepen your expertise and grow into an expert in the crypto space.
  • You are a self-starter, taking ownership of your vertical and communicate developments with proactive transparency.
  • You're updated on industry trends, emerging technologies, and social media best practices. Hands-on experience in social media management and production would be a plus.
  • Native fluent in spoken and written English, with bonus points for additional languages.
  • Excellent time and project management, knows how to take initiative.
  • Organized, detail-oriented and able to work independently and handle multiple tasks.
Benefits
  • Work from Home to help you find the perfect balance between work, family, and personal life.
  • 25 Days of Annual Leave, on top of public holidays, as well as maternity, paternity, and childcare leave to accommodate your growing responsibilities.
  • A top-tier and comprehensive medical, dental, and vision policy for you and your dependents.
  • Professional Development Allowance to support your career advancement.
  • Access to our annual wellness benefits to cultivate your physical and mental growth.
  • The advantage of our Beyond Border Remote Working policy, where you get to work away from your home country.
  • Team Building & Offsite Events to bring our global team closer.
  • Life Insurance Coverage to provide a safety net for your family's future.
  • The option to choose to be paid in fiat or crypto currency, providing the flexibility to shape your financial freedom.

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