Digital Content Strategist

16 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Smile Full time

At Smile, a national digital health company with almost 20 years of experience, we are seeking a highly skilled Digital Content Strategist to join our team. With a focus on quality healthcare accessibility and affordability for the people of Australia, Smile is revolutionising the industry.

The successful candidate will be responsible for developing and executing a comprehensive content marketing strategy aligned with the company's objectives and member personas. This includes driving engagement across each stage of the member funnel, from brand awareness to lead generation, member engagement, and retention.

To achieve this, the ideal candidate will utilise AI-driven insights to identify content opportunities and optimise content performance and audience targeting. They will produce high-quality and engaging content across various platforms, including the website, social media, email, etc., that educates, informs, and inspires our audience.

We are looking for someone who can update and refresh existing content to ensure relevance and maximise SEO impact. Additionally, they will develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.

The role requires implementing personalised content strategies using AI tools to enhance member engagement and conversion rates. The successful candidate will also monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.

This is a full-time position that offers a range of benefits, including:

  • 100% Remote work arrangement
  • Full-Time Position with a stable and consistent work schedule
  • Similar Time Zone to work seamlessly with the team
  • Established Company with a nearly 20-year history
  • National Presence in Australia
  • Meaningful Work contributing to a noble mission
  • Top-Tier Leadership & Team
  • Excellent Culture with a positive and supportive work environment

We estimate the salary for this position to be around $80,000-$110,000 per annum, depending on experience and qualifications.



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