Digital Marketing Strategist for Global App Expansion

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Crypto.com is a pioneering cryptocurrency platform that empowers the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. As we strive to accelerate the adoption of cryptocurrency, we are seeking a dynamic ASO Lead to spearhead our go-to-market strategies across core markets and optimize app store presence for maximum organic user acquisition.

Responsibilities
  • Developing Comprehensive ASO Strategies: Design and implement innovative ASO strategies to enhance app visibility and ranking globally, leveraging keyword research, competitor analysis, and market trends.
  • Localization Strategies: Tailor app content for different markets and languages to drive increased engagement and downloads, collaborating with tech and product teams to boost app rankings.
  • User Acquisition Optimization: Implement apps store optimization strategies to enhance user acquisition conversion rates, analyzing app store data and user feedback to iterate and improve user acquisition.
  • Performance Monitoring and Reporting: Track and analyze key performance metrics related to ASO and user acquisition efforts, generating regular reports to assess strategy effectiveness and recommend optimizations.
Requirements
  • Bachelor's degree in marketing, Business Administration, or a related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Proven track record of improving app rankings and driving user acquisition through ASO strategies, ideally within similar verticals in TradFi or Defi/CeFi.
  • Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
About Us

Crypto.com serves over 80 million customers worldwide, offering a range of financial services, including an app, exchange, and noncustodial DeFi wallet. Our vision is simple: Cryptocurrency in Every WalletTM. We are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way, valuing diversity and inclusion.



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