Marketing Strategist for China Expansion
18 hours ago
We're Osome, a pioneering fintech startup that's redefining the financial services landscape for entrepreneurs. Our mission is to empower businesses by streamlining administrative tasks, accounting, and bookkeeping, freeing them to focus on growth and innovation.
About the RoleWe're seeking an accomplished Marketing Strategist to spearhead our expansion into the Chinese market. As a key member of our team, you'll develop and execute innovative marketing campaigns that drive business growth, improve conversion rates, and establish Osome as a leading player in the region.
Key Responsibilities- Conduct market research and design effective Go-To-Market strategies for the Chinese market.
- Collaborate closely with cross-functional teams, including product and sales, to drive funnel conversion and optimize campaign performance.
- Leverage your expertise in performance marketing to develop tailored strategies for Chinese market platforms like WeChat, Xiaohongshu, and Douyin.
- Analyze campaign data and provide actionable insights to inform acquisition strategy improvements.
- Identify opportunities for growth and explore new acquisition channels to expand our reach in the Chinese market.
- At least 6-7 years of experience in integrated growth marketing, preferably from an agency or B2B fintech SaaS background.
- Proven track record of success in managing and optimizing campaigns on Chinese-focused platforms like Xiaohongshu, WeChat, and Douyin.
- Strong communication skills in both Mandarin and Cantonese, with proficiency in Simplified Chinese.
- Data-driven mindset with a solid understanding of marketing analytics.
- Excellent project management and collaboration skills, with the ability to work effectively with cross-functional teams.
- The opportunity to join a fast-growing startup with big ambitions and a dynamic culture.
- An inclusive and agile working environment that fosters creativity and innovation.
- A competitive remuneration package that reflects your value to the organization.
Osome is committed to creating a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from talented individuals of all backgrounds and are proud to be an equal opportunities employer.
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