Visual Creative Strategist

16 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Crypto is seeking a talented Visual Creative Strategist to lead our Growth Creative Team. As an Art Director, you will play a critical role in shaping our brand's visual language while ensuring engagement and performance across multiple social channels.

About Us

We are a dynamic team that thrives in a fast-paced environment. Our creative vision is driven by innovative storytelling and data-driven strategies. If you're passionate about crafting compelling visuals and have experience with AI tools, we'd love to hear from you.

Responsibilities
  • Develop and execute engaging visual concepts that align with our brand guidelines and drive social media engagement.
  • Collaborate with cross-functional teams to understand campaign objectives and craft visuals that enhance ad performance.
  • Utilize AI generative tools to streamline and innovate the creative process from ideation to execution.
  • Monitor and analyze ad performance data to refine visual strategies and optimize future campaigns.
  • Lead brainstorming sessions to generate fresh and impactful ideas for marketing creatives.
  • Evaluate and maintain consistency in brand messaging and visual identity across all digital channels.
  • Provide art direction guidance to team members.
Requirements
  • Proven experience as an Art Director or similar role within a creative agency or in-house team.
  • A strong portfolio showcasing expertise in social media ad campaigns and performance-driven design.
  • Proficiency in using AI generative tools and software such as Adobe Creative Suite.
  • A solid understanding of social media platforms and what drives engagement and conversion.
  • The ability to interpret data insights to inform and adapt design strategies.
  • Excellent communication and leadership skills to guide and inspire the creative team.
  • A background in fintech, crypto, and financial space is advantageous.
  • A creative visionary with a passion for storytelling and a keen eye for detail.
  • A strategic thinker who balances creativity with a data-driven approach to achieve results.
  • An adaptable and open-minded individual eager to explore new technologies and methodologies in digital advertising.
  • A self-motivated and proactive team player who values feedback and is committed to continuous learning and improvement.
  • A commitment to staying up-to-date with industry trends and emerging tools in the creative and social media landscapes.


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