Digital Communications Specialist

3 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time
About the Role

We are seeking a skilled Digital Communications Specialist to contribute to our team's performance by engaging in day-to-day client activities under the supervision and guidance of senior team members.

Key Responsibilities:
  • Create compelling digital content, including social media posts, blog articles, video scripts, and other formats, for Traditional Chinese and English campaigns.
  • Plan, execute, and manage projects, encompassing digital programs, online events, and tactical campaigns, including scheduling, reporting, and coordination.
  • Collaborate with designers and digital team members to develop creative concepts and visual briefs for digital campaigns, ensuring cohesive storytelling and visual consistency across all content assets.
  • Maintain project documentation, ensuring accurate and organized records, and provide administrative support.
  • Conduct research to stay updated on industry trends, competitor activities, and emerging content formats to inform content creation strategies.
  • Develop communication strategies for digital & social media and coordinate with the creative team for content and creative development.
  • Ensure timely and successful delivery of solutions according to client needs and objectives.
  • Communicate campaign progress to internal and external stakeholders.
  • Demonstrate strong collaboration skills with internal teams, vendors, media partners, and business partners.
Requirements:
  • Degree qualifications with 1-2 years of relevant experience in a similar role or within integrated marketing communications organizations.
  • Proven experience as a copywriter or content creator, with a strong portfolio showcasing previous work in social media copywriting and video scriptwriting.
  • Creative thinking and storytelling abilities, with a demonstrated ability to develop original and compelling narratives.
  • Experience in project management and coordination, especially social media-driven integrated projects.
  • Knowledgeable of the global social media landscape with a good understanding of local nuances.
  • Fluency in written and verbal communication in both English and Cantonese is required.

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