Digital Marketing and Communications Specialist

4 days ago

Hong Kong, Central and Western District, Hong Kong SAR China IQ-EQ Full time

IQ-EQ is a leading Investor Services group, combining global expertise with an unwavering focus on client service delivery.

We support fund managers, global companies, family offices, and private clients operating worldwide. Our comprehensive marketing strategies are designed to promote services and achieve business growth objectives.

Key Responsibilities:

  • Develop and implement comprehensive marketing plans and strategies to promote services and achieve business growth objectives.
  • Conduct thorough market research to identify target markets, industry trends, and competitive landscape, aligning marketing efforts with market demands.

Digital Marketing and Advertising:

  • Plan and execute digital marketing campaigns, including SEO, PPC advertising, email marketing, and social media advertising.
  • Monitor, analyze, and optimize campaign performance metrics.
  • Stay informed about the latest digital marketing trends, tools, and best practices to identify opportunities for innovation and growth.

Content Development and Management:

  • Create engaging, persuasive, and on-brand content for various marketing channels.
  • Collaborate with subject matter experts to develop thought leadership content, case studies, whitepapers, and other materials showcasing the firm's expertise.
  • Manage the firm's online presence, including website content updates, blog management, and social media platforms, to enhance brand visibility and engagement.

Collateral and Materials Production:

  • Production and updating of marketing materials, ensuring high-quality, consistent messaging and branding.
  • Maintain a repository of marketing materials, ensuring accessibility for internal teams and providing necessary support for business development activities.

Event Planning and Coordination:

  • Develop event concepts, themes, and formats that align with the brand and business goals.
  • Develop and implement event marketing plans and strategies to attract attendees, including the creation of event marketing collateral and leveraging various marketing channels for promotion.
  • Manage event logistics, including venue selection, catering, audiovisual requirements, budget management, vendor coordination, and timeline oversight.
  • Manage client invitations, RSVP tracking, and communication to ensure a positive attendee experience.
  • Prepare post-event reports, including attendance, feedback, and return on investment (ROI) analysis.
  • Collaborate with relevant teams to plan and execute event participation, including booth setup, presentations, speaking engagements, and sponsorships.

Communications:

  • Support the oversight of various internal and external communication channels and activities to build the firm's reputation and employer branding.
  • Manage internal news announcements, intranet, media relations, public relations, social media, newsletters, websites, events, presentations, reports, and crisis management.

Requirements:

  • Recognised degree in Communications, Marketing or related disciplines
  • Minimum of 5 years' experience supporting Greater China region
  • Proven expertise creating compelling communications suitable for publication across multiple channels
  • Strong people skills coupled with the ability to positively influence and challenge senior stakeholders
  • Flexibility to travel for events
  • Able to speak and write in English, Chinese and Cantonese to support commercial events
  • Strong sense of responsibility, can do attitude & ownership is required

We want you to reach your full potential. We offer an inclusive and diverse environment to support your career aspirations with a strong emphasis on continuous learning and a holistic approach to your professional and personal development. Opportunities exist across our service lines and international network of offices.

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