Elevate Brand Impact as Creative Design Lead

16 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Smile Full time
About Smile

Smile is a pioneering national digital health company with nearly two decades of experience, comprising five divisions: National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

We're committed to revolutionising quality healthcare accessibility and affordability for Australians. As the top-rated dental cover in the country, we offer Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

The Role

We're seeking a highly skilled Creative Design Lead to elevate our brand's visual identity and user experience, contributing to our ambitious growth and retention goals in both retail and corporate dental cover segments.

This role requires leveraging cutting-edge design practices and artificial intelligence (AI) tools to create compelling, scalable, and customer-centric designs that resonate with our mission.

Key Responsibilities:
  • Strengthen and Manage Partnerships:
    • Develop and refine Smile's visual identity to align with the company's mission and growth objectives.
    • Create stakeholder-focused design materials, including presentations, infographics, and branded content.
    • Maintain brand consistency across all channels, adhering to Smile's brand guidelines.
  • Acquisition & Retention:
    • Retail Dental Cover: Design high-converting digital campaigns, landing pages, and social media assets to support new sales growth targets and retention rates.
    • Enterprise Dental Cover: Develop B2B-focused sales and marketing collateral, prioritising clarity and professionalism, to achieve new sales growth targets and retention rates.
    • Utilise AI-driven tools for A/B testing and performance optimisation of creative assets.
  • User Experience Design:
    • Lead the design of Smile's digital platforms, ensuring seamless navigation and an exceptional user experience for retail members and enterprise members.
    • Use AI and user analytics to identify and address pain points, continuously improving conversion rates and customer satisfaction.
  • AI-Driven Design Efficiency:
    • Integrate AI tools to accelerate the design process and optimise the quality of deliverables.
    • Collaborate with the data team to leverage customer insights for creating personalised, data-driven design strategies.
  • Cross-Functional Collaboration:
    • Work closely with the marketing, sales, and product teams to translate business goals into impactful visual assets.
    • Collaborate with the engineering team to ensure design feasibility and implementation accuracy across digital platforms.

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