Crypto Marketing Strategist

22 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Crypto.com is seeking a digitally savvy and experienced marketing professional to join our global influencer marketing team. As an Influencer Marketing Manager, you will be responsible for supporting negotiations, outreach, and onboarding of key influencers within designated verticals.

About the Role

You will be responsible for managing day-to-day relationships with influencers and affiliate partners, including regular catch-ups and negotiation processes. Additionally, you will lead the development of influencer marketing strategies and creative initiatives in designated markets, as well as liaise with international teams across various time zones.

Key Responsibilities:
  • Influencer Research and Management: Research and identify key influencers within designated verticals (YouTube, Instagram, Twitter, Telegram, Twitch, Others) and support influencer management on a day-to-day basis.
  • Negotiation and Relationship Building: Manage the day-to-day relationships with influencers and affiliate partners, including regular catch-ups and negotiation processes.
  • Strategy Development: Lead the development of influencer marketing strategies and creative initiatives in designated markets.
  • Reporting and Communication: Participate in daily, weekly, and monthly reporting on results, and monitor social media trends and influencer activity for creative opportunities.
Requirements:
  • Degree Holder: Degree holder in Marketing, Advertising, Communications, Business Administration, or related discipline.
  • Experience: At least 3+ years of experience in social media management or influencer marketing.
  • Industry Knowledge: Basic understanding of exchange and financial products, strong understanding of cryptocurrency/blockchain-related terminologies and trends, and a passion for the industry.
  • Skills: Proven ability to work remotely and excel with limited supervision, demonstrable track record of initiating and monetizing relationships with influencers or successful social media engagements.
  • Social Media Knowledge: Advanced knowledge of all social media platforms and designated niches.


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