Digital Campaign Coordinator
14 hours ago
About the Role
As a Senior Planner, you will manage a set of clients and propose digital strategies across the full digital mix, including Display, Mobile, Social & SEM, to drive great results for our local & regional clients.
You will have opportunities to work on integrated campaigns as part of your career growth.
Key Responsibilities
- Develop and implement day-to-day client servicing and relationship management strategies.
- Collaborate with various teams internally to support client requests and manage campaign executions.
- Coordinate with local offices on campaign planning for APAC markets.
- Plan offline campaigns, including Print, OOH, to support entire campaign recommendations.
- Implement and optimize digital & social display campaigns, along with integration with wider communications.
- Deploy best-in-market targeting & tracking tools.
- Extract, report & analyze client digital campaign performance.
Requirements
- Graduate degree relating to business/marketing/communication.
- 2-3 years' experience in media planning/digital media, preferably in a media agency.
- Excellent spoken and written English & Chinese (Cantonese & Mandarin).
- Experience and knowledge on SEM are a plus.
- Experience with ad serving tools such as Sizmek & Double Click.
- Rigorous & comfortable with numbers.
- Sensitive to numbers and great knowledge of Excel & PowerPoint.
- Comfortable meeting clients & strong presentation skills.
- A strong and genuine interest in media and appreciation of its part in advertising is vital.
- You are a team player with good interpersonal skills, thriving in an energetic and fast-paced environment.
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