Digital Campaign Coordinator

14 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

About the Role

As a Senior Planner, you will manage a set of clients and propose digital strategies across the full digital mix, including Display, Mobile, Social & SEM, to drive great results for our local & regional clients.

You will have opportunities to work on integrated campaigns as part of your career growth.

Key Responsibilities

  • Develop and implement day-to-day client servicing and relationship management strategies.
  • Collaborate with various teams internally to support client requests and manage campaign executions.
  • Coordinate with local offices on campaign planning for APAC markets.
  • Plan offline campaigns, including Print, OOH, to support entire campaign recommendations.
  • Implement and optimize digital & social display campaigns, along with integration with wider communications.
  • Deploy best-in-market targeting & tracking tools.
  • Extract, report & analyze client digital campaign performance.

Requirements

  • Graduate degree relating to business/marketing/communication.
  • 2-3 years' experience in media planning/digital media, preferably in a media agency.
  • Excellent spoken and written English & Chinese (Cantonese & Mandarin).
  • Experience and knowledge on SEM are a plus.
  • Experience with ad serving tools such as Sizmek & Double Click.
  • Rigorous & comfortable with numbers.
  • Sensitive to numbers and great knowledge of Excel & PowerPoint.
  • Comfortable meeting clients & strong presentation skills.
  • A strong and genuine interest in media and appreciation of its part in advertising is vital.
  • You are a team player with good interpersonal skills, thriving in an energetic and fast-paced environment.


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