Marketing Campaign Manager
23 hours ago
As the leading bank in Asia, DBS Consumer Banking Group is seeking a talented Marketing Campaign Manager to join our team in Hong Kong. This role will be responsible for developing and executing integrated marketing campaigns to drive product awareness, acquisition, and usage of our credit card products.
About UsDBS Bank (Hong Kong) Limited is part of DBS Group Holdings Ltd., a leading financial services group in Asia. With a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, we offer our customers a one-stop banking experience.
Responsibilities- Develop and execute integrated marketing campaigns to drive product awareness, acquisition, and usage of our credit card products.
- Collaborate with business teams to execute monthly usage and tactical campaigns, support cards usage programs for DBS Cards to drive brand love and business targets.
- Work closely with media agencies and HO members to track full funnel metrics, leveraging data insights for decision-making.
- Provide key competitors' marketing activities tracking, support HO to develop strategies & solutions of brand building and acquisition.
- Coordinate with product team to update monthly Advertising & Promotion budget.
- Handle advertising payment timely and accurately.
- Support the People of Purpose movement by participating in volunteering work.
- Support internal events such as the CBG Sales Awards and townhall meetings as and when required.
- Support business KPI of Credit Cards and Unsecured Loans by delivering marketing campaigns according to plan in an accurate & timely manner.
- Coordinate with BUs on budget tracking and reclass.
- Manage campaign budget & timeline to ensure all campaigns are delivered on time and within budget.
- Minimum 6+ years of marketing experience, particularly in integrated campaign management and digital/social channels.
- University graduate with degree in Business, Marketing, PR, or Communications.
- Experience in integrated campaigns planning and execution with a good understanding of digital marketing and analytics.
- Creative minded, detail-oriented, and good project management & presentation skills.
- Strong analytical and problem-solving skills.
- Attention to detail and accuracy.
- Excellent command in written and spoken English and Cantonese.
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