Marketing Science Lead, Asia Pacific
6 days ago
The Marketing Science team is responsible for driving measurement and demonstrating the ROI/value of our platform to drive clients' and business growth. As a Marketing Science Lead, you will work with internal and external stakeholders to advise clients on measurement strategy and collaborate with them to adopt better measurement techniques.
About the Role- Partner with Meta sales teams to drive strategic initiatives through measurement and learning agendas that highlight how clients can improve business outcomes using better measurement techniques.
- Manage complex client relationships across industries and functions to drive clients' measurement objectives.
- Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and media.
- Communicate complex research results to a general audience.
- Collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products, and partnerships.
- Educate clients, agencies, and the industry on Meta's measurement and research capabilities.
- Work on thought leadership pieces on 'right measurement', DR, and performance marketing measurement.
- Significant experience in data analysis in an online environment.
- Bachelor's degree or equivalent required; advanced degree in statistics, economics, behavioral science, or a related quantitative field is preferred.
- Direct experience in scoping and executing analytical projects from start to finish.
- Experience analyzing and manipulating large datasets to understand patterns and provide insights.
- Proven communication skills and record of working cross-functionally and influencing clients.
- Previous experience working with statistical software such as R, MATLAB, SPSS, SAS, STATA, and SQL.
- Understanding of the advertising industry and measurement methods/technologies commonly used (e.g., attribution).
- Client-facing experience, including driving change through adoption of new products or research methods.
- Demonstrated experience communicating technical content to a general audience.
- Solid understanding of the media landscape and experience applying quantitative techniques to understand consumer behavior and advertising effectiveness.
- Fluent English and Mandarin language skills.
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