Regional Digital Editor in Chief for Asia-Pacific Region
2 days ago
Tatler Asia is seeking a visionary Regional Digital Editor in Chief to lead the digital content strategy across Asia-Pacific region. This role will drive audience growth, engagement, and monetization through innovative content solutions and data-driven strategies.
Key Responsibilities:
- Develop and implement a forward-thinking digital content strategy for the website aligned with Tatler Asia's editorial and business objectives.
- Manage website content planning, publishing, and optimization to ensure audience engagement and growth.
- Coordinate content output with regional content teams, ensuring content quality, consistency, and alignment with Tatler Asia's editorial voice and tone.
- Lead initiatives to innovate digital storytelling and productivity, including AI projects and content collaboration initiatives with print and social media teams.
Audience Growth & Engagement:
- Use in-depth audience analytics to identify trends, behaviors, and preferences, translating insights into actionable strategies.
- Optimize content for discoverability, traffic, and engagement through SEO best practices, targeted campaigns, and social media integration.
- Establish robust reporting frameworks to monitor website performance, user behavior, and content impact.
- Collaborate with cross-functional teams to set KPIs and goals for traffic, engagement, and conversion metrics.
- Provide regular, detailed reports on digital performance, offering actionable insights for improvement.
- Stay ahead of industry trends, ensuring Tatler Asia is leveraging the latest tools and technologies for audience analysis.
- Coordinate with tech teams to ensure optimal website performance, user experience, and functionality.
Requirements:
- At least 8–10 years of experience in digital content strategy, with a focus on luxury, lifestyle, or media brands.
- Deep understanding of audience behavior and emerging trends in content and technology.
- Strong grasp of the luxury, lifestyle, and cultural landscape in Asia.
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