China Marketing Business Lead
4 days ago
As a marketing professional at Invesco Asia Pacific, you will have the opportunity to work with a talented team of individuals who are passionate about delivering an investment experience that helps people get more out of life.
We are a global investment management firm with a presence in 26 countries and over 8400 dedicated employees.
About the RoleThe China Marketing Senior Manager is a critical role that requires a deep understanding of the Chinese market and the ability to develop effective marketing strategies to sell Invesco investment solutions to Chinese Institutional clients.
This role will involve working closely with our JV business Invesco Great Wall's marketing and QDII teams to amplify and solidify IGW's position in China.
The successful candidate will also be responsible for implementing impactful marketing programs to drive brand growth and business results through campaigns, digital promotion, events, social and web.
A key responsibility will be owning the strategic direction for digital marketing & social platforms targeting onshore China clients.
This role will also involve establishing positive relationships and working with internal Invesco & IGW business partners across various departments to implement our marketing strategies.
Data and analytics will be used to ensure KPIs are met and improved.
The successful candidate will also be responsible for managing agency relationships to build and run marketing campaigns.
Additionally, this role will involve adapting and reviewing content in Chinese language for a variety of marketing collateral including presentations, invites, email campaigns, etc.
This role will also provide an opportunity to contribute new ideas and best practices to the Asia Ex Japan institutional marketing team.
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