China Marketing Lead, Hong Kong

22 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Invesco Asia Pacific Full time

China Marketing Lead, Hong Kong

China Marketing Lead, Hong Kong

As one of the world's leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.

If you're looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day

Job Description

Who we are:

With over $1.7 trillion of assets under management, Invesco is one of the world's leading global investment management firms, headquartered in Atlanta, GA. Spreading across 26 countries and with over 8400 dedicated employees, we are driven by trust and care. We are solely dedicated to delivering an investment experience that helps people get more out of life.

About the role:

The China Marketing Senior Manager is the primary marketing leader for branding and promoting Invesco in China. This individual will lead Invesco corporate brand building in China and lead marketing efforts to sell Invesco investment solutions to Chinese Institutional clients. This individual will be the primary contact to coordinate marketing activities with our JV, Invesco Great Wall (IGW), with particular emphasis on finding synergistic ways to amplify both Invesco and IGW position in China to benefit the awareness and preference for Invesco and IGW.

Key Responsibilities / Duties:

  • Understand client and business needs and develop strategic marketing plans and KPIs for our Invesco China business, to deliver business, corporate and brand goals, including building awareness and understanding of the Invesco corporate brand in China.

  • Act as the primary marketing coordinator with our JV business Invesco Great Wall's marketing and QDII teams and to understand ways to amplify and solidify IGW from a parent company marketing standpoint.

  • Implement impactful marketing programs to drive brand growth and business results through campaigns, digital promotion, events, social and web.

  • Own the strategic direction for digital marketing & social platforms targeting onshore China clients.

  • Establish positive relationships and work with internal Invesco & IGW business partners across various departments to implement our marketing strategies.

  • Use data and analytics to ensure KPIs are met and improved.

  • Understand and manage agency relationships to build and run marketing campaigns.

  • Lead content adaptation and review sign off in Chinese language for a variety of marketing collateral including presentations, invites, email campaigns, etc.

  • Be the China specialist and strong contributor to the Asia Ex Japan institutional marketing team with new ideas and best practices that can benefit both the China marketing efforts and the broader regional business.

Work Experience / Knowledge:

  • 7+ years of working experience in marketing at asset management/ fintech/finance industry in China, experience working with global and Chinese financial firms is highly preferred.

  • Solid experience in branding, digital, above-the-line, below-the-line, and events in China, including social media (WeChat, Weibo at a minimum).

  • Adept at stakeholder engagement & management, in both an international office environment as well as understanding onshore China working modes and practices.

  • In-depth understanding of investment asset classes- active equities, fixed income, ETFs, alternative investing for marketing purposes.

  • Strong knowledge of agency partners and vendors in mainland China to drive marketing initiatives.

  • A good understanding of sponsorship opportunities in China.

  • Ability to navigate and understand global organizations and JV entities and the working dynamics of such a setup.

  • Excellent verbal and written communication skills in both English and Mandarin.

  • Strategic mindset. Able to adapt to changing markets in China and bring innovative and effective ideas.

  • Able to work well in a team environment and handle multiple concurrent assignments, work independently, and assume personal responsibility for deliverables and timelines, reprioritizing work as needed.

  • Knowledge and expertise of core marketing and China-specific marketing techniques, including KOL ecosystem, onshore social media techniques, marketing automation, CRM system, and data analytics.

  • Experience working with an international firm to extract the appropriate content for adaptation and comfortable working across different stakeholders outside China.

  • Knowledge of MS Word, Excel, and PowerPoint, Sales Force, WeChat, Adobe campaigns, project management software like Smartsheet.

Why Invesco:

In Invesco, we act with integrity and do meaningful work to create impact for our stakeholders. We believe our culture is stronger when we all feel we belong, and we respect each other's identities, lives, health, and well-being.

What's in it for you?

As an organization we support personal needs, diverse backgrounds and provide internal networks, as well as opportunities to get involved in the community and in the world. Our benefit policy includes but not limited to:

  • Generous annual leave and flexible paid time off.
  • Learning and development programs.
  • Health & wellbeing benefits.
  • Parental Leave benefits.
  • Employee stock purchase plan.

How to Apply:

Apply for the role directly at Invesco Careers : Careers at Invesco | APAC.

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