Strategic Marketing Director for China Expansion
6 days ago
We are a leading executive search firm seeking a seasoned marketing expert to join our client's team in Hong Kong.
About Our ClientOur client is a renowned global brand with significant operations in Hong Kong and expanding into the Chinese market. They require a top-notch marketing professional to drive their marketing strategies and lead business growth.
Key Responsibilities- Develop and implement comprehensive marketing strategies, including local media and buying strategies, to effectively engage target audiences in the Chinese market.
- Collaborate closely with digital business and trade sales teams to gather insights from market visits, consumer research, and industry analysis, informing communication planning and campaign execution.
- Translate market strategy into targeted micromarketing initiatives to activate the growing Chinese market.
- Design and execute annual/multiple-year marketing campaigns, lead business reviews, and measure budget utilization and campaign effectiveness.
- Bachelor's degree in marketing or a related field, with an MBA preferred.
- At least 12 years of B2C/FMCG marketing experience in sizable organizations, with a strong advantage if you have worked/based in southern China.
- Excellent communication skills and analytical mindset.
We offer a competitive compensation package, opportunities for career growth, and a dynamic work environment. Interested candidates should send their CV in WORD format, along with their current/expected salary and notice period.
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