Strategic Marketing Director, Education Expansion
2 days ago
Crimson Global Academy is a pioneering online school dedicated to delivering exceptional education experiences to ambitious students worldwide. Our vision is to unlock our students' limitless potential, together, for extraordinary futures.
We achieve this by:
Igniting a passion for learning that accelerates academic performance and success regardless of age.
Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.
Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child's education.
To further expand our impact, we are seeking an experienced marketing manager who will help us drive growth in Asia.
This role will be focused on achieving agreed-upon sales targets and outcomes in Asia, working closely with our global admissions team.
This is a full-time remote position based in Singapore, Hong Kong, or China.
The successful candidate will be responsible for driving local awareness, inquiries, enrollments, and retention among our families across the region.
Support the development of our Asia growth strategy with ownership of key marketing initiatives.
Lead end-to-end planning, execution, and optimization of local marketing campaigns.
Own the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on campaign performance.
Partner with our sales team to ensure prospective families are nurtured through to enrollment.
Design and create marketing campaigns with our design team to create positive customer experiences and increase enrollment.
Partner with our global marketing team to tailor events, PR content, landing pages, social posts, emails, and more to promote local initiatives.
Strategize and maintain an events calendar of in-person and online seminars, webinars, and panel events to grow enrollment interest.
Lead partnerships and business development opportunities.
Grow re-enrollments through a community-centric calendar of events and campaigns led by you, in partnership with our global community team and school faculty.
Share best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia region.
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