Strategic Marketing Leader
2 days ago
Uni-China Group seeks a strategic marketing leader to drive brand awareness and growth.
This role requires a dynamic and experienced candidate with strong leadership skills, who can manage a team and collaborate with various departments to ensure the successful implementation of marketing initiatives.
Key Responsibilities:
- Strategic Leadership: Develop and execute marketing strategies that align with Uni-China Group's objectives.
- Brand Management: Direct the development and implementation of brand positioning, channels marketing and visual identity to maintain consistency across all platforms.
- Product Launches: Strategically plan and execute successful product launches, collaborating with cross-functional teams for alignment and impact.
- Digital Marketing: Spearhead digital marketing efforts, including social media and websites to boost online presence and engagement.
- Market Research: Perform market analysis to uncover trends, customer needs, and the competitive landscape, utilizing insights to shape marketing strategies.
- Budget Management: Create and oversee resource allocation to maximize return on investment.
- Partnerships and Collaborations: Identify and pursue strategic partnerships to enhance brand visibility and outreach.
- Performance Metrics: Set key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives, using data to drive continuous improvement.
Requirements:
- Bachelor's degree in marketing or related discipline.
- At least 10 years of integrated marketing experience, with 5 years of team leading role.
- FMCG experience is a must.
- A proven track record in new product development, brand growth, and successful GTM strategies.
- Strong business acumen, especially in distributor and business partnerships, ability to develop marketing capabilities.
- Excellent communication skills in English, Cantonese and Mandarin.
- Passion for innovation, sensitive to market trends and changes.
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