Marketing Leader for Hong Kong and China Markets

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Malaysia Airlines Berhad Full time
Job Summary

This Senior Executive position is accountable for driving revenue performance through digital channels. The role collaborates closely with regional marketing teams to achieve revenue objectives and is responsible for planning, executing, and monitoring comprehensive marketing campaigns aligned with the Commercial Strategic Pillars.

Main Responsibilities:
  1. Media Coordination: Support regional team to coordinate media agencies and owners to communicate campaign objectives and ensure the media plan aligns with strategic goals.
  2. Performance Monitoring and Analysis: Monitor Post Campaign Report (PCR) to evaluate campaign performance against key performance indicators (KPIs) and Return on Investment (ROI).


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